dare.co.uk audit — 2026-05-12 08:53

Editorial note (Dan + Claude, 2026-05-12 08:54): Section 5 (PSI / Lighthouse) 429’d on both mobile and desktop runs because PSI_API_KEY isn’t yet wired to 1Password — the script’s documented fallback is “unauthenticated, may hit rate limits”, and the IP-level limit is currently sticky. Sections 1–4 + 6 contain the day’s substantive findings (response headers, SEO surface, sitemap, 404 handling, next-step prompts). PSI scores will re-attach once a Google API key lives at op://Private/<some-item>/credential.

1. Homepage

• status: 200
• response time: 123 ms
• server: cloudflare
• cf-ray: 9fa990647fa31a38-EWR
• cf-cache-status: HIT
• strict-transport-security: max-age=15552000
• x-frame-options: SAMEORIGIN
• x-content-type-options: nosniff
• referrer-policy: strict-origin-when-cross-origin
• body size: 29,440 bytes

SEO surface

• title: Product X - Playbook for Business (33 chars; ideal 50–60)
• description: A playbook for brave business. Methods, culture, and field notes from people who choose courage over consensus and desig (146 chars; ideal 140–160)
• canonical: https://www.dare.co.uk/
• robots meta: (default = index, follow)
• viewport: width=device-width, initial-scale=1
• H1 tags: 1 (ideal: 1) — first: A playbook for brave business.
• og:title: Product X — Playbook for Business
• og:description: A playbook for brave business. Methods, culture, and field notes from people who
• og:image: https://images.dare.co.uk/posts/cropped-ziiiro-celeste.jpeg
• twitter:card: summary_large_image
• JSON-LD blocks: 2 — types: [‘?’, ‘Organization’]
• images: 3 total, 0 without alt text
• links: 13 internal, 1 external

2. robots.txt

• present (95 ms)

# As a condition of accessing this website, you agree to abide by the following
# content signals:

# (a)  If a Content-Signal = yes, you may collect content for the corresponding
#      use.
# (b)  If a Content-Signal = no, you may not collect content for the
#      corresponding use.
# (c)  If the website operator does not include a Content-Signal for a
#      corresponding use, the website operator neither grants nor restricts
#      permission via Content-Signal with respect to the correspon

• ⚠️ no sitemap reference

3. sitemap.xml

• present (103 ms)
• URLs listed: 2
• first 5:
• https://www.dare.co.uk/post-sitemap.xml
• https://www.dare.co.uk/page-sitemap.xml

4. 404 handling

• tested URL: https://www.dare.co.uk/this-path-should-not-exist-1778590383
• ✅ proper 404 status returned (180 ms)

5. PageSpeed Insights (Lighthouse)

⚠️ No PSI_API_KEY env var — running unauthenticated, may hit rate limits.

• mobile: ❌ HTTP 429
• desktop: ❌ HTTP 429

6. Next-step prompts

• Compare title/description lengths against ideals.
• Note any missing OG / JSON-LD / canonical fields.
• Check H1 count = 1.
• Verify robots.txt + sitemap.xml present and aligned.
• Confirm 404s return proper 404 status (not 200 soft-404s).
• Use PSI scores as the baseline to improve against.